Transforming insights into action.
We help organizations streamline their focus, clarify their vision, and accelerate their operations, with evidence-based insights and hands-on strategic guidance for boards, CEOs, and executive teams.
"Our mission is to empower businesses with evidence-based insights and strategic guidance that drives growth and innovation."
Founder & Managing PartnerYears across marketing, sales, strategy, consulting, and the CEO seat
Focused services, guided by a Business Health Check
Current board, trustee, and advisory seats
Ran NTT's CLM business across five regions and led its sale
Four ways we help you grow with confidence.
We focus where it matters most. Not sure where that is? Start with our Business Health Check.
Strategic Planning
Clear strategic and operational goals your leadership team agrees on, with the KPIs and OKRs to track them.
Learn more →Go-to-Market Strategies
Who to sell to, how to position and price your offer, and how to sell it, chosen from a menu based on what you need.
Learn more →Talent & Leadership
A team session on culture, listening leadership, working styles, and global understanding, built on interviews and a behavioral profile.
Learn more →Implementation Services
An execution plan with owners and dates, or a post-merger integration plan, so the strategy gets done.
Learn more →From evidence to execution.
A disciplined path that starts with the facts and stays with you until the results show up.
Evaluate
Our online Business Health Check, then a first meeting to build on your results.
Plan
Clear goals, KPIs, and OKRs your leadership team agrees on.
Execute
Go-to-market, leadership, and execution projects that move the numbers.
Sustain
An execution plan with owners and dates, so progress continues after we leave.
Operator experience, not just advice.
We've sat in the same seats as our clients.
NTT CLM: 424% profitability growth (49% CAGR), 131% net ARR growth, sold to a strategic acquirer
Strategic planning and post-merger integration for NTT
Americas marketing, Canada to Chile; US sales operations
Co-founder and CEO of EQALL®, the agentic AI sales platform
Mission, vision & values.
To empower businesses with evidence-based insights and strategic guidance that drives growth and innovation.
To become the leading consulting partner known for transforming businesses into market leaders through excellence in strategy and execution.
Integrity
We hold ourselves to the highest ethical standards in every dealing.
Excellence
We pursue superior performance and quality in everything we deliver.
Innovation
We bring creativity and fresh thinking to complex challenges.
Collaboration
We build trust-based, lasting relationships with the teams we serve.
Have a question? Ask our AI.
Ask about our services, or switch to Health Check for a free diagnostic of your business across strategy, finances, market position, and talent, in less than 3 minutes.
Common questions.
What does Baroudi Consulting do?
Baroudi Consulting is a management consulting firm that helps organizations streamline their focus, clarify their vision, and accelerate their operations. We focus on four services: Strategic Planning, Go-to-Market Strategies, Talent & Leadership, and Implementation Services. Our online Business Health Check shows which will make the biggest difference.
Who leads Baroudi Consulting?
The firm was founded by Joe Baroudi, Founder & Managing Partner. Joe spent 25+ years across marketing, sales, strategy, consulting, and the CEO seat: head of marketing for Dimension Data Americas, leader of US sales operations and inside sales, leader of strategic planning and post-merger integration for NTT, and CEO and board director of NTT's Communications Lifecycle Management (CLM) business, which he led to a sale to a strategic acquirer. He is also co-founder and CEO of EQALL.
Who do you work with?
We work with boards, CEOs, and executive teams who want an evidence-based view of their business and hands-on support turning strategy into results.
Where should we start?
Start with our free online Business Health Check. It takes less than three minutes, looks at strategy, go-to-market, talent and leadership, and execution, and we build on your results in our first meeting.
How is Baroudi Consulting related to EQALL?
Joe Baroudi is also the founder of EQALL, an AI-enabled enterprise sales professionalization platform. EQALL is a separate company; learn more at eqall.com.
How do we engage?
Book a consultation on our schedule page, or send a message through the contact form. Engagements are scoped to your goals, so there is no one-size-fits-all pricing.
Also from our founder: EQALL®
The agentic AI sales platform that gives B2B sellers 12 specialized AI experts on every deal.
Ready to turn insight
into action?
Tell us where you want the business to go. We'll start with an honest look at where it stands today.